Seattle Audubon, a longstanding organization dedicated to bird conservation and education, recently made a significant decision to change its name. The transition to Birds Connect Seattle represents a pivotal shift away from a name that has been rooted in a racist legacy. This move, as stated by the Seattle chapter, is driven by a commitment to fostering inclusivity and actively challenging racist structures within the organization.
The decision to change the name from Seattle Audubon to Birds Connect Seattle is not merely a superficial alteration but rather a deliberate effort towards building a more equitable and anti-racist community. By shedding the association with a problematic past, the organization aims to signal a renewed commitment to diversity, equity, and inclusion.
It is essential to recognize the historical context behind the original name of Seattle Audubon. Audubon societies across the country have faced scrutiny for their namesake, John James Audubon, a renowned ornithologist whose legacy is tainted by his documented racist beliefs and actions. By acknowledging and addressing this problematic legacy, Seattle Audubon is taking a proactive stance in reckoning with its historical associations.
Through the adoption of the new name Birds Connect Seattle, the organization is sending a clear message that it values the interconnectedness of all individuals who share a passion for birds and conservation. This rebranding not only signifies a break from the past but also signifies a commitment to fostering an inclusive community where everyone feels welcome and respected.
Seattle Audubon’s decision to change its name reflects a broader societal shift towards greater awareness of the impact of language and symbolism on marginalized communities. By centering inclusivity and anti-racism in its organizational practices, Birds Connect Seattle is taking a proactive step towards creating a more equitable and just environment for all its members.
Furthermore, the name change serves as a symbolic gesture of solidarity with communities that have historically been excluded or marginalized within the conservation movement. By rebranding itself as Birds Connect Seattle, the organization is signaling its commitment to amplifying diverse voices and perspectives within the birding community.
It is important to note that the decision to change the name of Seattle Audubon did not happen overnight. It was a result of thoughtful deliberation, internal discussions, and engagement with stakeholders to ensure that the new name accurately reflects the values and vision of the organization. This process underscores the organization’s commitment to transparency and inclusivity.
By choosing Birds Connect Seattle as its new identity, the organization is embracing a forward-looking approach that prioritizes collaboration, connection, and community engagement. The emphasis on “connect” underscores the organization’s commitment to building bridges between individuals and communities through a shared love for birds and nature.
The name change of Seattle Audubon to Birds Connect Seattle represents a significant milestone in the organization’s journey towards becoming a more inclusive and anti-racist entity. By taking this bold step, the organization is not only redefining its external image but also reaffirming its internal values and priorities.
As Birds Connect Seattle continues to evolve and grow under its new name, it will be essential for the organization to remain vigilant in upholding its commitment to diversity, equity, and inclusion. By continually challenging outdated norms and practices, the organization can create a more welcoming and empowering space for all individuals who share a passion for birds and conservation.
