Why Was Angry Birds Epic Taken Down?

Angry Birds Epic, a popular game developed by Rovio Entertainment Corporation, saw its removal from app stores causing a stir among its dedicated player base. The decision to take down the game sparked various speculations and theories among fans, leaving many wondering about the reasoning behind this sudden move.

It was initially stated by Rovio that the removal of Angry Birds Epic was for testing purposes. However, further clarification provided by Rovio on their support page shed light on the true motive behind the action. According to the support page, Rovio made the strategic decision to halt production on not just Angry Birds Epic but several other older Angry Birds titles, with the notable exception of Angry Birds Friends and Bad Piggies.

The primary reason cited for this shift in focus was to direct their resources and attention towards newer and more recent titles within the Angry Birds franchise, particularly highlighting the transition to games such as Angry Birds Transformers. This move aligns with Rovio’s efforts to innovate and evolve their gaming portfolio to meet the changing demands and preferences of their audience.

By consolidating their efforts and prioritizing newer titles, Rovio aims to stay competitive in the mobile gaming industry and maintain relevance in a market that is constantly evolving. This strategic decision reflects the company’s commitment to staying agile and adaptable in the face of shifting consumer trends and industry dynamics.

Angry Birds Epic, while beloved by many fans for its unique gameplay and colorful characters, may have reached a point in its lifecycle where Rovio deemed it necessary to make way for fresher offerings that could better resonate with current gaming trends and player expectations.

Furthermore, the decision to discontinue Angry Birds Epic and other older titles showcases Rovio’s willingness to make bold decisions and prioritize innovation over clinging to legacy products. This strategic realignment allows Rovio to stay at the forefront of the gaming industry and continue delivering engaging experiences to their global audience.

While the removal of Angry Birds Epic may have disappointed some loyal fans, it signals Rovio’s confidence in their ability to create new and captivating gaming experiences that can capture the imagination of players across the world.

Ultimately, the decision to take down Angry Birds Epic can be viewed as a strategic move by Rovio to streamline their gaming portfolio, focus on newer titles, and adapt to the ever-changing landscape of the mobile gaming industry. This forward-thinking approach reflects Rovio’s commitment to innovation and their dedication to providing players with fresh and exciting gaming experiences.

Photo of author

Don Atkins

Don Atkins is a proud Canadian and experienced biology teacher living in Toronto. With a Bachelor of Science in Biology from the University of Saskatchewan under his belt, Don has 10 years of teaching experience and is passionate about sharing his knowledge with others. He also volunteers at the Northeastern Avian Rescue, using his expertise to help birds in need. Don's enthusiasm for ornithology is undeniable, and he loves nothing more than to share it with those around him.